All I ever want to do in any game I play is beat shit up and look awesome while doing it.
I think that's a pretty common, though.
All gullible consumers start with the very first skill "I want it really really bad" which allows the player to sell possessions at a value much lesser than what they bought it for. High level gullible consumers also get the "believe testimonials" skill and the "power shop" stat bonus. Prices +20% on all items bought from a store.